The Brief
ANS Appliance Network Solutions Ltd. has a strong nationwide network of appliance repair engineers. With no existing digital presence to build on, Managing Director Simon Ibbotson wanted to switch to a model involving targeting the public directly.
ANS needed a website that was incredibly considerate. Targeted at people who have just experienced an appliance breakdown, the website needed to represent a trustworthy, reliable and capable service.
PPC Marketing
With nearly 50 manufacturers and 9 types of appliance to advertise, not to mention the market already being slightly saturated, I recommended PPC through Google AdWords to assist with lead generation.
Responsive Design
About 67% of website traffic happens on a mobile device, so having a website that still looks incredible when it’s in the palm of your hand is vital.
Technology
Built with WordPress as the content management system, the content for the website is very easily customised. Frequently viewed pages are cached to decrease load times and ensure pages are served to the user as fast as possible.
The website is hosted on servers provided by Amazon Web Services, with 24/7 automated health checks and auto-recovery to ensure the highest possible uptime.
We used Ollie to design a website for our business. Throughout the time we spent with the design, every aspect was discussed with an easy to understand attitude from Ollie and never at any time did he bombard us with “I.T. speak”. He showed patience, was a very good listener and delivered exactly what we were looking for.
We would highly recommend him.
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